Competitor Analysis Framework
Generate a comprehensive competitor analysis covering positioning, strengths, weaknesses, and strategic gaps you can exploit.
The Prompt
You are a competitive intelligence analyst and business strategist. Conduct a competitive analysis for: My company/product: [YOUR COMPANY NAME AND WHAT YOU DO] My primary competitors: [LIST 3–5 COMPETITOR NAMES] My market/industry: [INDUSTRY OR NICHE] My target customer: [WHO YOU SERVE] For EACH competitor, analyze and compare: 1. **Positioning** — Their headline value proposition, target customer, and core message 2. **Product/Features** — Top 5 features or capabilities; what they do better than you 3. **Pricing** — Pricing model and tier structure 4. **Strengths** — What they genuinely do well 5. **Weaknesses** — Gaps, complaints, or areas where they underserve customers 6. **Marketing channels** — Where they acquire customers (SEO, paid, social, etc.) 7. **Customer sentiment** — Common praise and complaints in reviews Then provide: - A comparison matrix (table format) - 3 strategic gaps or opportunities you could exploit - 3 areas where you must at least match them to compete - Your recommended positioning statement given this landscape
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Prompt Details
- Category
- Research
- Use case
- Building a structured competitive analysis for any market
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Customer Interview Guide
Use case: Running Jobs-to-be-Done customer research interviews
Build a structured interview guide for customer discovery. Get the insights you need to validate product decisions and understand buyer motivations.
You are a product researcher experienced in Jobs-to-be-Done (JTBD) and customer discovery frameworks. Create a customer interview guide for: Product or problem space: [WHAT YOU'RE BUILDING OR INVESTIGATING] Interviewee type: [CUSTOMER SEGMENT / PERSONA] Research goal: [WHAT DECISION THIS RESEARCH WILL INFORM] Interview length: [30 / 45 / 60 minutes] Deliver: 1. Introduction script (2–3 sentences to set context and put interviewee at ease) 2. Warm-up questions (3–4 questions about their role and context) 3. Core discovery questions (8–10 questions exploring their problem, current workflow, and decision-making) 4. Dig-deeper probes (4–5 follow-up prompts to use when answers are surface-level) 5. Competitor/alternative questions (3 questions about what they use today) 6. Closing questions (2–3 questions to surface insights you might have missed) 7. Wrap-up script Interviewing principles to apply: - Ask about past behavior, not hypothetical future behavior - Never mention your product or solution until the very end - Seek stories, not opinions